blog #4 Your Trusted Friends

Prof. Smith

Class. ENG101           

Diana Coll

03/15/14

Blog # 4

Your Trusted Friends

In this second chapter of ‘Fast Food Nation’ by Eric Schlosser we started to understand more about the fast food industry and how they actually work, Schlosser mentioned famous brands in the market and how thru advertisement and marketing, they create a new culture and a new life style for the families in America.

Schlosser emphasizes in the relationship between Disney and McDonald, even though they were competitors they were using the same mechanism and the same philosophy to get more and more costumers before they stared to work together.

Kid Kustumers’ chapter is about how the millionaire industry of fast food and Disney created their empire and there brand loyalty by making a necessity in society especially in families through advertising. In 1980, occurred the explosion in children advertising were a lot of American companies directed their marketing to children. Disney, McDonald, Toy markers and manufacturers of cereals were some of the companies they took advantage of millions of families how parents work a lot of hours and did not spend much time with their kids felt guilty and start to spend more money on them as a reward.

Ray Kroc and Walt Disney focus solely on kids, they were conscious the youth market was the future and started to build a brand to be a lifetime. They studied and analyze children’s behaviors and found that kids can recognize brand logo before they can recognize their names and one more time took advantage of that for their own benefit.

Since 1980 the young market has been attack, now more than before by TV, Internet and other media. They sold the perfect American dream and we fell into the trap, making us think companies are our friends when the reality is that they are making us so much harm. For example, increasing diabetes, obesity, high-pressure in children and adults trough their products. Now they are promoting healthcare programs and giving us scholarships to try to fix everything bad they have caused.